A cross-cultural investigation of men's judgments of female body weight in Britain and Indonesia

Viren Swami*, Grant Henderson, Deborah Custance, Martin J. Tovée

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Abstract

Forty-seven men in Bali, Lombok, and Britain, respectively, were asked to rate a series of female images varying in body size for attractiveness. Between-group analyses indicated that participants in Lombok rated a heavier female figure as attractive compared with participants in Bali and Britain. In addition, participants in Bali and Lombok rated a wider range of figures as attractive compared with Britons. Results are discussed in relation to the globalization of the thin ideal.

Original languageEnglish
Pages (from-to)140-145
Number of pages6
JournalJournal of Cross-Cultural Psychology
Volume42
Issue number1
Early online date30 Nov 2010
DOIs
Publication statusPublished - 1 Jan 2011
Externally publishedYes

Keywords

  • body weight
  • cross-cultural
  • ideal body size
  • physical attractiveness
  • thin ideal

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