TY - JOUR
T1 - A cross cultural study of gender differences in omnichannel retailing contexts
AU - Ameen, Nisreen
AU - Nusair, Khaldoon
AU - Shah, Mahmood
AU - Nusair, Khaldoon
PY - 2021/1/1
Y1 - 2021/1/1
N2 - This research examines gender difference in omnichannel experience in modern shopping malls, combining personal, physical and virtual encounters. It proposes a new theoretical model: the gender-based shopping mall omnichannel experience model. Data was collected using 1139 questionnaires completed by millennial shoppers in the United Kingdom and United Arab Emirates. Data was analysed using partial least squares. The results showed a shift in males shopping behaviour as they pay more attention to peer interaction on social platforms, service excellence, convenience, diversity and personalisation in shopping malls than female shoppers, while aesthetics and privacy are more important for female shoppers.
AB - This research examines gender difference in omnichannel experience in modern shopping malls, combining personal, physical and virtual encounters. It proposes a new theoretical model: the gender-based shopping mall omnichannel experience model. Data was collected using 1139 questionnaires completed by millennial shoppers in the United Kingdom and United Arab Emirates. Data was analysed using partial least squares. The results showed a shift in males shopping behaviour as they pay more attention to peer interaction on social platforms, service excellence, convenience, diversity and personalisation in shopping malls than female shoppers, while aesthetics and privacy are more important for female shoppers.
KW - Omnichannel experience
KW - shopping malls
KW - service encounters model
KW - trust commitment theory
KW - cross-national research
KW - gender
U2 - 10.1016/j.jretconser.2020.102265
DO - 10.1016/j.jretconser.2020.102265
M3 - Article
VL - 58
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
SN - 0969-6989
M1 - 102265
ER -