A cross-national examination of consumer perceived risk in the context of non-deceptive counterfeit brands

Cleopatra Veloutsou, Xuemei Bian

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	3-20
Journal	Journal of Consumer Behaviour
Volume	7
Issue number	1
DOIs	https://doi.org/10.1002/cb.v7:1
Publication status	Published - 1 Jan 2008

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@article{ca32d259a41048c6923549aa8c103ac6,

title = "A cross-national examination of consumer perceived risk in the context of non-deceptive counterfeit brands",

author = "Cleopatra Veloutsou and Xuemei Bian",

year = "2008",

month = jan,

day = "1",

doi = "10.1002/cb.v7:1",

language = "English",

volume = "7",

pages = "3--20",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "Blackwell Publishing",

number = "1",

}