A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity

Paul Copley; A. McLean; J. Baker

A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity

Paul Copley, A. McLean, J. Baker

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Nov 2012
Event	ISBE 2012: Institute for Small Business and Entrepreneurship Conference 2012 - Dublin, Ireland Duration: 7 Nov 2012 → … http://www.isbe.org.uk/ISBE2012 http://www.isbe.org.uk/McLeay12

Conference

Conference	ISBE 2012: Institute for Small Business and Entrepreneurship Conference 2012
Period	7/11/12 → …
Internet address	http://www.isbe.org.uk/ISBE2012 http://www.isbe.org.uk/McLeay12

Cite this

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title = "A CSR-driven strategic alliance case study of the launch of the small business children{\textquoteright}s clothing brand Baggers and Tyne Gateway, a local North East England children{\textquoteright}s charity",

author = "Paul Copley and A. McLean and J. Baker",

note = "Nominated for the best RAKE (Research and Knowledge Exchange) paper.; ISBE 2012: Institute for Small Business and Entrepreneurship Conference 2012 ; Conference date: 07-11-2012",

year = "2012",

month = nov,

language = "English",

url = "http://www.isbe.org.uk/ISBE2012, http://www.isbe.org.uk/McLeay12",

}

A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity. / Copley, Paul; McLean, A.; Baker, J.
2012. Paper presented at ISBE 2012: Institute for Small Business and Entrepreneurship Conference 2012.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity

AU - Copley, Paul

AU - McLean, A.

AU - Baker, J.

N1 - Nominated for the best RAKE (Research and Knowledge Exchange) paper.

PY - 2012/11

Y1 - 2012/11

M3 - Paper

T2 - ISBE 2012: Institute for Small Business and Entrepreneurship Conference 2012

Y2 - 7 November 2012

ER -