A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making

Angelos Stamos; Sabrina Bruyneel; Bram De Rock; Siegfried Dewitte

A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making

Angelos Stamos, Sabrina Bruyneel, Bram De Rock, Siegfried Dewitte

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

We explore the budget waste coming from inconsistent choices triggered by “hot” and “cold” evaluations, as well as the overall budget waste across both types of evaluations. We find that budget waste coming from “hot” and “cold” evaluations is comparable, but the overall waste of budget across the two types of evaluations is significantly higher.

Original language	English
Title of host publication	Advancing connections
Subtitle of host publication	ACR 2015
Editors	Kristin Diehl , Carolyn Yoon
Place of Publication	Duluth
Publisher	Association for Consumer Research
Pages	696-697
Number of pages	2
Volume	43
ISBN (Print)	9780915552009
Publication status	Published - Oct 2015
Externally published	Yes
Event	2015 North American Conference of the Association for Consumer Research: Advancing Connections - Hilton Riverside, New Orleans, United States Duration: 1 Oct 2015 → 4 Oct 2015

Publication series

Name	Advances in consumer research
Publisher	Advances in consumer research
Volume	43

Conference

Conference	2015 North American Conference of the Association for Consumer Research
Country/Territory	United States
City	New Orleans
Period	1/10/15 → 4/10/15

Access to Document

A Dual-Process Model of Economic RationalityAccepted author manuscript, 76.8 KB

https://www.acrwebsite.org/volumes/1019753/volumes/v43/NA-43

Cite this

Stamos, A., Bruyneel, S., De Rock, B., & Dewitte, S. (2015). A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making. In K. Diehl , & C. Yoon (Eds.), Advancing connections: ACR 2015 (Vol. 43, pp. 696-697). (Advances in consumer research; Vol. 43). Association for Consumer Research. https://www.acrwebsite.org/volumes/1019753/volumes/v43/NA-43

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title = "A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making",

abstract = "We explore the budget waste coming from inconsistent choices triggered by “hot” and “cold” evaluations, as well as the overall budget waste across both types of evaluations. We find that budget waste coming from “hot” and “cold” evaluations is comparable, but the overall waste of budget across the two types of evaluations is significantly higher. ",

author = "Angelos Stamos and Sabrina Bruyneel and {De Rock}, Bram and Siegfried Dewitte",

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month = oct,

language = "English",

isbn = "9780915552009",

volume = "43",

series = "Advances in consumer research",

publisher = "Association for Consumer Research",

pages = "696--697",

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booktitle = "Advancing connections",

note = "2015 North American Conference of the Association for Consumer Research : Advancing Connections ; Conference date: 01-10-2015 Through 04-10-2015",

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Stamos, A, Bruyneel, S, De Rock, B & Dewitte, S 2015, A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making. in K Diehl & C Yoon (eds), Advancing connections: ACR 2015. vol. 43, Advances in consumer research, vol. 43, Association for Consumer Research, Duluth, pp. 696-697, 2015 North American Conference of the Association for Consumer Research, New Orleans, Mississippi, United States, 1/10/15. <https://www.acrwebsite.org/volumes/1019753/volumes/v43/NA-43>

A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making. / Stamos, Angelos; Bruyneel, Sabrina; De Rock, Bram et al.

Advancing connections: ACR 2015. ed. / Kristin Diehl ; Carolyn Yoon. Vol. 43 Duluth : Association for Consumer Research, 2015. p. 696-697 (Advances in consumer research; Vol. 43).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - We explore the budget waste coming from inconsistent choices triggered by “hot” and “cold” evaluations, as well as the overall budget waste across both types of evaluations. We find that budget waste coming from “hot” and “cold” evaluations is comparable, but the overall waste of budget across the two types of evaluations is significantly higher.

M3 - Conference contribution

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ER -

A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making

Abstract

Publication series

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