A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making

Angelos Stamos, Sabrina Bruyneel, Bram De Rock, Siegfried Dewitte

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

We explore the budget waste coming from inconsistent choices triggered by “hot” and “cold” evaluations, as well as the overall budget waste across both types of evaluations. We find that budget waste coming from “hot” and “cold” evaluations is comparable, but the overall waste of budget across the two types of evaluations is significantly higher.
Original languageEnglish
Title of host publicationAdvancing connections
Subtitle of host publicationACR 2015
EditorsKristin Diehl , Carolyn Yoon
Place of PublicationDuluth
PublisherAssociation for Consumer Research
Pages696-697
Number of pages2
Volume43
ISBN (Print)9780915552009
Publication statusPublished - Oct 2015
Externally publishedYes
Event2015 North American Conference of the Association for Consumer Research: Advancing Connections - Hilton Riverside, New Orleans, United States
Duration: 1 Oct 20154 Oct 2015

Publication series

NameAdvances in consumer research
PublisherAdvances in consumer research
Volume43

Conference

Conference2015 North American Conference of the Association for Consumer Research
CountryUnited States
CityNew Orleans
Period1/10/154/10/15

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