A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 1 Dec 2015
Event	41ST European International Business Academy (EIBA) Annual Conference - Pontifical Catholic University of Rio de Janeiro, Rio de Janerio, Brazil Duration: 1 Dec 2015 → 3 Dec 2015

Conference	41ST European International Business Academy (EIBA) Annual Conference
Country/Territory	Brazil
City	Rio de Janerio
Period	1/12/15 → 3/12/15

Cite this

@conference{d1d3179dd6ac475ebc1eb7aaba0d330e,

title = "A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka",

author = "Hina Khan and Padmali Rodrigo",

year = "2015",

month = dec,

day = "1",

language = "English",

note = "41ST European International Business Academy (EIBA) Annual Conference ; Conference date: 01-12-2015 Through 03-12-2015",

}

TY - CONF

T1 - A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

AU - Khan, Hina

AU - Rodrigo, Padmali

PY - 2015/12/1

Y1 - 2015/12/1

UR - http://eiba2015.eiba.org/eiba2015.com.br/index.html

M3 - Paper

T2 - 41ST European International Business Academy (EIBA) Annual Conference

Y2 - 1 December 2015 through 3 December 2015

ER -