A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

Hina Khan, Padmali Rodrigo

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 1 Dec 2015
Event41ST European International Business Academy (EIBA) Annual Conference - Pontifical Catholic University of Rio de Janeiro, Rio de Janerio, Brazil
Duration: 1 Dec 20153 Dec 2015

Conference

Conference41ST European International Business Academy (EIBA) Annual Conference
CountryBrazil
CityRio de Janerio
Period1/12/153/12/15

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