A Multicriteria Analysis Approach for Evaluating the Performance of Agriculture Decision Support Systems for Sustainable Agribusiness

Agriculture decision support systems (DSSs) play an important role in facilitating evidence-based agricultural decision-making for improving agribusiness productivity. Evaluating and selecting the most appropriate agriculture DSS for sustainable agribusiness is, however, challenging due to the existence of production and marketing alternatives, a variety of objective functions from economic to lifestyle to long-term sustainability, and the subjectiveness and imprecision involved in the evaluation process. To help decision makers effectively deal with these issues, this paper presents a multicriteria analysis approach for evaluating and selecting the most appropriate agriculture DSS for sustainable agribusiness. The subjective assessments of decision makers in the evaluation process are formulated using linguistic variables approximated by fuzzy numbers. The concept based on the positive and the negative ideal solutions is applied for producing a performance index value for every agriculture DSS alternative across all evaluation criteria based on which the most appropriate agriculture DSS is. An empirical study is presented for demonstrating the step-wise process for evaluating and selecting the most appropriate agriculture DSS for sustainable agribusiness. The outcome from the performance evaluation process allows agribusinesses to effectively adopt appropriate agriculture DSSs for achieving competitive advantages.