A novel customer knowledge management analysis model: With a case study in hospitality

Xuelian Liu*, Nopasit Chakpitak, Pitipong Yodmongkol, Shuang Cang

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    Customer knowledge management process with models can help managers to find the real value chain in business. This paper proposes a novel two-dimension customer knowledge management analysis model, which make customer knowledge more understandable and manageable. A case study is illustrated and shows the application of the CKM model in customer processes can lead to increased process performance.

    Original languageEnglish
    Title of host publicationWIT Transactions on Information and Communication Technologies
    PublisherWITPress
    Pages101-109
    Number of pages9
    Volume61
    ISBN (Electronic)9781845649401
    Publication statusPublished - 2014
    Event2013 International Conference on Management Innovation and Information Technology, MIIT 2013 - Wuhan, China
    Duration: 7 Dec 20138 Dec 2013

    Conference

    Conference2013 International Conference on Management Innovation and Information Technology, MIIT 2013
    Country/TerritoryChina
    CityWuhan
    Period7/12/138/12/13

    Keywords

    • Customer knowledge
    • Knowledge co-creation
    • Knowledge management
    • Process management

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