A quantitative investigation of students’ attitudes towards electronic book technology

H. Gonca Bulur*, Mustafa Sinan Gonul

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

19 Downloads (Pure)

Abstract

The purpose of this study is to analyze the factors that have an impact on technology adoption for e-books utilizing the Analytic Hierarchy Process (AHP) and Multiple Regression Analysis methods. Findings indicate that perceived usefulness and ease of use are the most significant determinants in using e-books. Of key significance is that AHP results show that consumers make pairwise comparisons, adding environmental concerns to the selection process. Recognizing the importance of all these factors is valuable to e-book developers and marketers in presenting products that meet all consumer choice criteria. AHP provides researchers with a more thorough decision making analysis.
Original languageEnglish
Pages (from-to)916-930
Number of pages15
JournalJournal of Librarianship and Information Science
Volume52
Issue number3
Early online date7 Nov 2019
DOIs
Publication statusPublished - 1 Sep 2020

Fingerprint

Dive into the research topics of 'A quantitative investigation of students’ attitudes towards electronic book technology'. Together they form a unique fingerprint.

Cite this