A quantitative investigation of students’ attitudes towards electronic book technology

H. Gonca Bulur; Mustafa Sinan Gonul

doi:10.1177/0961000619884114

A quantitative investigation of students’ attitudes towards electronic book technology

H. Gonca Bulur^*, Mustafa Sinan Gonul

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

63 Downloads (Pure)

Abstract

The purpose of this study is to analyze the factors that have an impact on technology adoption for e-books utilizing the Analytic Hierarchy Process (AHP) and Multiple Regression Analysis methods. Findings indicate that perceived usefulness and ease of use are the most significant determinants in using e-books. Of key significance is that AHP results show that consumers make pairwise comparisons, adding environmental concerns to the selection process. Recognizing the importance of all these factors is valuable to e-book developers and marketers in presenting products that meet all consumer choice criteria. AHP provides researchers with a more thorough decision making analysis.

Original language	English
Pages (from-to)	916-930
Number of pages	15
Journal	Journal of Librarianship and Information Science
Volume	52
Issue number	3
Early online date	7 Nov 2019
DOIs	https://doi.org/10.1177/0961000619884114
Publication status	Published - 1 Sept 2020

Keywords

Electronic Books (e-books)
Decision Analysis
Technology Acceptance Model (TAM)
Analytic Hierarchy Process (AHP)
Multiple Regression Analysis

Access to Document

10.1177/0961000619884114

Revised Full ArticleAccepted author manuscript, 1.02 MB

Cite this

@article{06ca94b054544610bd169e3b1b89b6bd,

title = "A quantitative investigation of students{\textquoteright} attitudes towards electronic book technology",

abstract = "The purpose of this study is to analyze the factors that have an impact on technology adoption for e-books utilizing the Analytic Hierarchy Process (AHP) and Multiple Regression Analysis methods. Findings indicate that perceived usefulness and ease of use are the most significant determinants in using e-books. Of key significance is that AHP results show that consumers make pairwise comparisons, adding environmental concerns to the selection process. Recognizing the importance of all these factors is valuable to e-book developers and marketers in presenting products that meet all consumer choice criteria. AHP provides researchers with a more thorough decision making analysis.",

keywords = "Electronic Books (e-books), Decision Analysis, Technology Acceptance Model (TAM), Analytic Hierarchy Process (AHP), Multiple Regression Analysis",

author = "Bulur, \{H. Gonca\} and Gonul, \{Mustafa Sinan\}",

year = "2020",

month = sep,

day = "1",

doi = "10.1177/0961000619884114",

language = "English",

volume = "52",

pages = "916--930",

journal = "Journal of Librarianship and Information Science",

issn = "0961-0006",

publisher = "SAGE",

number = "3",

}

TY - JOUR

T1 - A quantitative investigation of students’ attitudes towards electronic book technology

AU - Bulur, H. Gonca

AU - Gonul, Mustafa Sinan

PY - 2020/9/1

Y1 - 2020/9/1

N2 - The purpose of this study is to analyze the factors that have an impact on technology adoption for e-books utilizing the Analytic Hierarchy Process (AHP) and Multiple Regression Analysis methods. Findings indicate that perceived usefulness and ease of use are the most significant determinants in using e-books. Of key significance is that AHP results show that consumers make pairwise comparisons, adding environmental concerns to the selection process. Recognizing the importance of all these factors is valuable to e-book developers and marketers in presenting products that meet all consumer choice criteria. AHP provides researchers with a more thorough decision making analysis.

AB - The purpose of this study is to analyze the factors that have an impact on technology adoption for e-books utilizing the Analytic Hierarchy Process (AHP) and Multiple Regression Analysis methods. Findings indicate that perceived usefulness and ease of use are the most significant determinants in using e-books. Of key significance is that AHP results show that consumers make pairwise comparisons, adding environmental concerns to the selection process. Recognizing the importance of all these factors is valuable to e-book developers and marketers in presenting products that meet all consumer choice criteria. AHP provides researchers with a more thorough decision making analysis.

KW - Electronic Books (e-books)

KW - Decision Analysis

KW - Technology Acceptance Model (TAM)

KW - Analytic Hierarchy Process (AHP)

KW - Multiple Regression Analysis

UR - https://www.scopus.com/pages/publications/85075014298

U2 - 10.1177/0961000619884114

DO - 10.1177/0961000619884114

M3 - Article

SN - 0961-0006

VL - 52

SP - 916

EP - 930

JO - Journal of Librarianship and Information Science

JF - Journal of Librarianship and Information Science

IS - 3

ER -

A quantitative investigation of students’ attitudes towards electronic book technology

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this