A Semiotic Rosetta Stone Research Project. Defining designer-centric semiotic practice.

David Wood, Shelaph O’Neill*

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review


This research project will provide a richer understanding of how a
designer-centric reframing of Peirce’s semiotic theory could manifest itself. We
propose to run it throughout the length of the conference with EAD’s design
delegates opting in through informed consent. It will pragmatically construct a body of sensory data from a semiotic probe (a variation of a cultural probe) that
participants will complete in their own time. We would like this probe to be
distributed in the EAD conference goody bag at conference registration. It will
feature several practical visual tasks, plus a semiotic audit section, and it would be collected during the conference. From the semiotic probe data we aim to discover how Peirce’s complex terminology could be translated into a designer-centric metalanguage. Like the historical Rosetta Stone, this data would then help designers and theoreticians to improve the communicational situation in disseminating Peircean semiotic theory.
Original languageEnglish
Pages (from-to)2281-2289
Number of pages9
JournalDesign Journal
Issue numbersup1
Publication statusPublished - 1 Apr 2019
Event13th International Conference of the European Academy of Design: Running with Scissors - Dundee, Dundee, United Kingdom
Duration: 10 Apr 201912 Apr 2019
Conference number: 13


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