A Study of Key Factors Influencing International Franchisors' Entry Modes into China

Mingxia Zhu, Zhiqiong Wang, Rose Quan

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 12 Feb 2009
Event	International Society of Franchising 23rd Annual Conference - San Diego, California Duration: 12 Feb 2009 → …

Conference	International Society of Franchising 23rd Annual Conference
Period	12/02/09 → …

Access to Document

@conference{c3092197569e4d4fbbe09aad67cd3d6e,

title = "A Study of Key Factors Influencing International Franchisors' Entry Modes into China",

author = "Mingxia Zhu and Zhiqiong Wang and Rose Quan",

year = "2009",

month = feb,

day = "12",

language = "English",

note = "International Society of Franchising 23rd Annual Conference ; Conference date: 12-02-2009",

}