A Study of Key Factors Influencing International Franchisors' Entry Modes into China

Mingxia Zhu, Zhiqiong Wang, Rose Quan

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 12 Feb 2009
EventInternational Society of Franchising 23rd Annual Conference - San Diego, California
Duration: 12 Feb 2009 → …

Conference

ConferenceInternational Society of Franchising 23rd Annual Conference
Period12/02/09 → …

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