A study on the key factors influencing international franchisors’ choice of entry modes into China

Mingxia Zhu; Zhiqiong Wang; Rose Quan

doi:10.1007/s11782-011-0118-3

A study on the key factors influencing international franchisors’ choice of entry modes into China

Mingxia Zhu, Zhiqiong Wang, Rose Quan

Business and Management

Research output: Contribution to journal › Article › peer-review

9 Citations (Scopus)

Abstract

This paper examines factors associated with international franchising firms’ entry modes when they enter the Chinese market. To this end, a survey was conducted to investigate the linkage between entry modes and characteristics of franchising firms. The logit model and regression analysis were used to test the hypotheses. Findings reveal four factors that significantly influence international franchisors’ entry mode choices including cultural and geographic distance, international market experience, risk spreading, and maturity of the franchising system.

Original language	English
Pages (from-to)	3-22
Journal	Frontiers of Business Research in China
Volume	5
Issue number	1
DOIs	https://doi.org/10.1007/s11782-011-0118-3
Publication status	Published - Mar 2011

Access to Document

10.1007/s11782-011-0118-3

Cite this

@article{6e5c4bd4ef314c4c9d0361e5419f406c,

title = "A study on the key factors influencing international franchisors{\textquoteright} choice of entry modes into China",

abstract = "This paper examines factors associated with international franchising firms{\textquoteright} entry modes when they enter the Chinese market. To this end, a survey was conducted to investigate the linkage between entry modes and characteristics of franchising firms. The logit model and regression analysis were used to test the hypotheses. Findings reveal four factors that significantly influence international franchisors{\textquoteright} entry mode choices including cultural and geographic distance, international market experience, risk spreading, and maturity of the franchising system.",

keywords = "international franchising, entry modes, Chinese market, direct international franchising",

author = "Mingxia Zhu and Zhiqiong Wang and Rose Quan",

year = "2011",

month = mar,

doi = "10.1007/s11782-011-0118-3",

language = "English",

volume = "5",

pages = "3--22",

journal = "Frontiers of Business Research in China",

issn = "1673-7326",

publisher = "Higher Education Press",

number = "1",

}

TY - JOUR

T1 - A study on the key factors influencing international franchisors’ choice of entry modes into China

AU - Zhu, Mingxia

AU - Wang, Zhiqiong

AU - Quan, Rose

PY - 2011/3

Y1 - 2011/3

N2 - This paper examines factors associated with international franchising firms’ entry modes when they enter the Chinese market. To this end, a survey was conducted to investigate the linkage between entry modes and characteristics of franchising firms. The logit model and regression analysis were used to test the hypotheses. Findings reveal four factors that significantly influence international franchisors’ entry mode choices including cultural and geographic distance, international market experience, risk spreading, and maturity of the franchising system.

AB - This paper examines factors associated with international franchising firms’ entry modes when they enter the Chinese market. To this end, a survey was conducted to investigate the linkage between entry modes and characteristics of franchising firms. The logit model and regression analysis were used to test the hypotheses. Findings reveal four factors that significantly influence international franchisors’ entry mode choices including cultural and geographic distance, international market experience, risk spreading, and maturity of the franchising system.

KW - international franchising

KW - entry modes

KW - Chinese market

KW - direct international franchising

U2 - 10.1007/s11782-011-0118-3

DO - 10.1007/s11782-011-0118-3

M3 - Article

VL - 5

SP - 3

EP - 22

JO - Frontiers of Business Research in China

JF - Frontiers of Business Research in China

SN - 1673-7326

IS - 1

ER -

A study on the key factors influencing international franchisors’ choice of entry modes into China

Abstract

Access to Document

Fingerprint

Cite this