Academic Branding on Social Media: Examining the influence of personal brands on the professor-student relationships

Edita Petrylaite, Darija Aleksic

Research output: Contribution to conferencePosterpeer-review

Abstract

With the increasing interaction on social media and its proliferated impact on personal image, professionals including university lecturers communicate on digital channels for work and personal purposes. This research aims to find out how personal branding using the same social media account influences professors’ relationships with students as university clients.
Original languageEnglish
Publication statusPublished - 11 Oct 2018
Event2018 Annual Conference of the Association for Consumer Research: Trust in Doubt? Consuming in a Post Trust World - Dallas, United States
Duration: 11 Oct 201814 Oct 2018
http://www.acrwebsite.org/web/acr-conference/welcome.aspx

Conference

Conference2018 Annual Conference of the Association for Consumer Research
Abbreviated titleACR 2018
CountryUnited States
CityDallas
Period11/10/1814/10/18
Internet address

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