Academic Branding on Social Media: Examining the influence of personal brands on the professor-student relationships

Edita Petrylaite; Darija Aleksic

Academic Branding on Social Media: Examining the influence of personal brands on the professor-student relationships

Entrepreneurship, Innovation and Strategy

Research output: Contribution to conference › Poster › peer-review

Abstract

With the increasing interaction on social media and its proliferated impact on personal image, professionals including university lecturers communicate on digital channels for work and personal purposes. This research aims to find out how personal branding using the same social media account influences professors’ relationships with students as university clients.

Original language	English
Publication status	Published - 11 Oct 2018
Event	2018 Annual Conference of the Association for Consumer Research: Trust in Doubt? Consuming in a Post Trust World - Dallas, United States Duration: 11 Oct 2018 → 14 Oct 2018 http://www.acrwebsite.org/web/acr-conference/welcome.aspx

Conference

Conference	2018 Annual Conference of the Association for Consumer Research
Abbreviated title	ACR 2018
Country/Territory	United States
City	Dallas
Period	11/10/18 → 14/10/18
Internet address	http://www.acrwebsite.org/web/acr-conference/welcome.aspx

Cite this

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AU - Aleksic, Darija

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M3 - Poster

Y2 - 11 October 2018 through 14 October 2018

ER -

Academic Branding on Social Media: Examining the influence of personal brands on the professor-student relationships

Abstract

Conference

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