With the increasing interaction on social media and its proliferated impact on personal image, professionals including university lecturers communicate on digital channels for work and personal purposes. This research aims to find out how personal branding using the same social media account influences professors’ relationships with students as university clients.
|Publication status||Published - 11 Oct 2018|
|Event||2018 Annual Conference of the Association for Consumer Research: Trust in Doubt? Consuming in a Post Trust World - Dallas, United States|
Duration: 11 Oct 2018 → 14 Oct 2018
|Conference||2018 Annual Conference of the Association for Consumer Research|
|Abbreviated title||ACR 2018|
|Period||11/10/18 → 14/10/18|