Although Social Networking Sites (SNS) have become popular among scholars as tools for engagement within academia, there is still a need to examine the motives behind academics' intentions to adopt SNS. This study proposes and tests a research model based on the Decomposed Theory of Planned Behaviour and Gratifications Theory with a sample of 370 academics around the world in order to address the objective set. Our findings suggest that while attitude and perceived behavioural control are the main drivers of academics' intentions to adopt SNS for engagement, the effect of social norms on intentions is not significant. In addition, networking needs, perceived usefulness, image, and perceived reciprocity affect attitude, while self-efficacy affects perceived behavioural control. Implications for SNS providers and universities that want to promote and encourage online engagement within their faculties are discussed.
|Title of host publication||WEBIST 2016 - Proceedings of the 12th International Conference on Web Information Systems and Technologies|
|Number of pages||10|
|Publication status||Published - 23 Apr 2016|
|Event||12th International Conference on Web Information Systems and Technologies, WEBIST 2016 - Rome, Italy|
Duration: 23 Apr 2016 → 25 Apr 2016
|Conference||12th International Conference on Web Information Systems and Technologies, WEBIST 2016|
|Period||23/04/16 → 25/04/16|