Immigrants’ consumer behaviour and their generational acculturation trends have increasing importance for marketers. There is value in assessing mature immigrant communities outside the USA where such research is established. This study extends this work into the Non-Western Turkish community in the Netherlands, assessing cultural and consumer values and behaviours.
|Publication status||Published - Oct 2014|
|Event||Association of Consumer Research, USA. - Baltimore|
Duration: 1 Oct 2014 → …
|Conference||Association of Consumer Research, USA.|
|Period||1/10/14 → …|