Acculturation Experiences of Turkish Immigrants in Netherlands

Hatice Kizgin, Andrew Robson, Ahmad Jamal, Nigel Coates

Research output: Contribution to conferencePaperpeer-review

Abstract

Immigrants’ consumer behaviour and their generational acculturation trends have increasing importance for marketers. There is value in assessing mature immigrant communities outside the USA where such research is established. This study extends this work into the Non-Western Turkish community in the Netherlands, assessing cultural and consumer values and behaviours.
Original languageEnglish
Publication statusPublished - Oct 2014
EventAssociation of Consumer Research, USA. - Baltimore
Duration: 1 Oct 2014 → …

Conference

ConferenceAssociation of Consumer Research, USA.
Period1/10/14 → …

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