Abstract
This paper discusses how drama process and techniques are providing alternative approaches to product concept generation. An investigation that used drama techniques for concept generation sessions observed that there appears to be an implicit response among designers to investigate functionality before, or instead of form. However, it was proposed that through practice the approach of ‘concept-acting’ would provide support for the designer’s kinaesthetic needs for touch, feel and positional experience. It was also observed that whilst an increasing number of people in the US are actively embracing this type of approach, through a variety of techniques, UK designers appear somewhat more sceptical of the value of drama to their design processes.
| Original language | English |
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| Publication status | Published - 2003 |
| Event | 5th International Conference of the European Academy of Design - Barcelona Duration: 1 Apr 2003 → … http://www.ead.lancs.ac.uk/ |
Conference
| Conference | 5th International Conference of the European Academy of Design |
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| Period | 1/04/03 → … |
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