Original language | English |
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Pages (from-to) | 393-414 |
Journal | The Marketing Review |
Volume | 11 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Dec 2011 |
Advertising self-regulation: Clearance processes, effectiveness and future research agenda
Xuemei Bian, Philip Kitchen, Maria Teresa Cuomo
Research output: Contribution to journal › Article › peer-review