Advertising self-regulation: Clearance processes, effectiveness and future research agenda

Xuemei Bian, Philip Kitchen, Maria Teresa Cuomo

Research output: Contribution to journal › Article › peer-review

Keywords

@article{7d564392007e4386986eebeba8e7f3b7,

title = "Advertising self-regulation: Clearance processes, effectiveness and future research agenda",

keywords = "advertising clearance processes, advertising self-regulation, media clearance processes",

author = "Xuemei Bian and Philip Kitchen and \{Teresa Cuomo\}, Maria",

year = "2011",

month = dec,

day = "1",

doi = "10.1362/146934711X13210328716028",

language = "English",

volume = "11",

pages = "393--414",

journal = "The Marketing Review",

issn = "1469-347X",

publisher = "Westburn Publishers",

number = "4",

}

TY - JOUR

T1 - Advertising self-regulation: Clearance processes, effectiveness and future research agenda

AU - Bian, Xuemei

AU - Kitchen, Philip

AU - Teresa Cuomo, Maria

PY - 2011/12/1

Y1 - 2011/12/1

KW - advertising clearance processes

KW - advertising self-regulation

KW - media clearance processes

U2 - 10.1362/146934711X13210328716028

DO - 10.1362/146934711X13210328716028

M3 - Article

SN - 1469-347X

VL - 11

SP - 393

EP - 414

JO - The Marketing Review

JF - The Marketing Review

IS - 4

ER -