My main area of interest and current academic focus is on knowledge sharing, with a specific focus on how this leads to innovation. The proposed research aims to investigate alternatives and superior approaches to food supply logistics in the Brazilian context; specifically, the research investigates which new, innovative techniques are currently practiced in FSL but have failed to diffuse to the wider industry. Both classic and contemporary academic opinion holds that pursuing environmental and socially sustainable business models can improve economic and financial performance (Porter & van der Linde, 1995; Wang, 2014). However, despite the huge potential pay offs many enterprises still struggle to adopt sustainable practices (Afzal & Zafar, 2014). Ambec & Lanoie (2008) argue that the benefits of sustainable agendas vary depending on the institutional environments firms are operating in. For example, firms can significantly reduce the costs of risk management by implementing environmental protection policies if operating in highly regulated industries (Ambec & Lanoie, 2008). This study aims to conduct in-depth semi-structured interviews with senior managers of food SMEs to identify innovative FSL practices already being adopted in Brazil. Furthermore, participants will be asked to highlight the institutional barriers, both formal and informal, to the successful diffusion of these practices in the industry. The findings of this project will help us identify successful innovative strategies tailored to the Brazilian context which are already contributing to the sustainability agenda in FSLs. Furthermore, key information regarding the barriers to successful knowledge sharing and diffusion will be captured in order to develop highly strategies which will ensure maximum performance benefits and adoption rates in the Brazilian Food sector.
|Publication status||Published - 2017|
|Event||A pathway to global sustainability – Role of local food supply logistics in global sustainability - Rio do Sul, Brazil|
Duration: 29 May 2017 → 1 Jun 2017
|Conference||A pathway to global sustainability – Role of local food supply logistics in global sustainability|
|City||Rio do Sul|
|Period||29/05/17 → 1/06/17|