An emerging wine region: Tourism, education and sharing the 'love'

Richard N.S. Robinson

doi:10.1007/978-3-319-75462-8_18

An emerging wine region: Tourism, education and sharing the 'love'

Richard N.S. Robinson^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

This case study describes and evaluates the development and broadly shared benefits of a partnership between a university and an emerging wine region and its wine education institute. It demonstrates that, with both vision and a view to extracting maximum value from a partnership, the affordances can multiply beyond the obvious and intended initial beneficiaries—the students for whom the programme was designed. The catalytic value of wine is therefore highlighted.

Original language	English
Title of host publication	Management and Marketing of Wine Tourism Business
Subtitle of host publication	Theory, Practice, and Cases
Editors	Marianna Sigala, Richard N. S. Robinson
Place of Publication	Cham, Switzerland
Publisher	Palgrave Macmillan
Pages	365-369
Number of pages	5
Edition	1st
ISBN (Electronic)	9783319754628
ISBN (Print)	9783319754611, 9783030092382
DOIs	https://doi.org/10.1007/978-3-319-75462-8_18
Publication status	Published - 14 Sept 2018
Externally published	Yes

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10.1007/978-3-319-75462-8_18

Cite this

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An emerging wine region: Tourism, education and sharing the 'love'. / Robinson, Richard N.S.
Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases. ed. / Marianna Sigala; Richard N. S. Robinson. 1st. ed. Cham, Switzerland: Palgrave Macmillan, 2018. p. 365-369.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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An emerging wine region: Tourism, education and sharing the 'love'

Abstract

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