An emerging wine region: Tourism, education and sharing the 'love'

Richard N.S. Robinson

doi:10.1007/978-3-319-75462-8_18

An emerging wine region: Tourism, education and sharing the 'love'

Richard N.S. Robinson^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

This case study describes and evaluates the development and broadly shared benefits of a partnership between a university and an emerging wine region and its wine education institute. It demonstrates that, with both vision and a view to extracting maximum value from a partnership, the affordances can multiply beyond the obvious and intended initial beneficiaries—the students for whom the programme was designed. The catalytic value of wine is therefore highlighted.

Original language	English
Title of host publication	Management and Marketing of Wine Tourism Business
Subtitle of host publication	Theory, Practice, and Cases
Editors	Marianna Sigala, Richard N. S. Robinson
Place of Publication	Cham, Switzerland
Publisher	Palgrave Macmillan
Pages	365-369
Number of pages	5
Edition	1st
ISBN (Electronic)	9783319754628
ISBN (Print)	9783319754611, 9783030092382
DOIs	https://doi.org/10.1007/978-3-319-75462-8_18
Publication status	Published - 14 Sept 2018
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-75462-8_18

Cite this

@inbook{51710dbd48b04a68b44ef54182c241d3,

title = "An emerging wine region: Tourism, education and sharing the 'love'",

abstract = "This case study describes and evaluates the development and broadly shared benefits of a partnership between a university and an emerging wine region and its wine education institute. It demonstrates that, with both vision and a view to extracting maximum value from a partnership, the affordances can multiply beyond the obvious and intended initial beneficiaries—the students for whom the programme was designed. The catalytic value of wine is therefore highlighted.",

author = "Robinson, \{Richard N.S.\}",

year = "2018",

month = sep,

day = "14",

doi = "10.1007/978-3-319-75462-8\_18",

language = "English",

isbn = "9783319754611",

pages = "365--369",

editor = "Marianna Sigala and Robinson, \{Richard N. S.\}",

booktitle = "Management and Marketing of Wine Tourism Business",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

edition = "1st",

}

An emerging wine region: Tourism, education and sharing the 'love'. / Robinson, Richard N.S.
Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases. ed. / Marianna Sigala; Richard N. S. Robinson. 1st. ed. Cham, Switzerland: Palgrave Macmillan, 2018. p. 365-369.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - An emerging wine region

T2 - Tourism, education and sharing the 'love'

AU - Robinson, Richard N.S.

PY - 2018/9/14

Y1 - 2018/9/14

N2 - This case study describes and evaluates the development and broadly shared benefits of a partnership between a university and an emerging wine region and its wine education institute. It demonstrates that, with both vision and a view to extracting maximum value from a partnership, the affordances can multiply beyond the obvious and intended initial beneficiaries—the students for whom the programme was designed. The catalytic value of wine is therefore highlighted.

AB - This case study describes and evaluates the development and broadly shared benefits of a partnership between a university and an emerging wine region and its wine education institute. It demonstrates that, with both vision and a view to extracting maximum value from a partnership, the affordances can multiply beyond the obvious and intended initial beneficiaries—the students for whom the programme was designed. The catalytic value of wine is therefore highlighted.

UR - https://www.scopus.com/pages/publications/85063463520

U2 - 10.1007/978-3-319-75462-8_18

DO - 10.1007/978-3-319-75462-8_18

M3 - Chapter

AN - SCOPUS:85063463520

SN - 9783319754611

SN - 9783030092382

SP - 365

EP - 369

BT - Management and Marketing of Wine Tourism Business

A2 - Sigala, Marianna

A2 - Robinson, Richard N. S.

PB - Palgrave Macmillan

CY - Cham, Switzerland

ER -

An emerging wine region: Tourism, education and sharing the 'love'

Abstract

UN SDGs

Access to Document

Other files and links

Introduction: The evolution of wine tourism business management

The market of wine tourism: Profiling, segmentation and behavior

Cite this