An Empirical Investigation into the Antecedents and Consequences of Customer Engagement in Omnichannel Retailing

Zach W. Y. Lee, Tommy K. H. Chan, Alain Yee-Loong Chong, Dimple R. Thadani

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

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Computer Science

Psychology