An evidence based approach to creating an age‐friendly culture

Christine Broughan

Research output: Contribution to journalArticlepeer-review


Purpose – Recent changes in demographics make older workers a key issue for HR practices, policy and procedure. There exists a clear business case for valuing older workers but organizations are often unclear as to how this should be achieved. The aim of this paper is to show how an evidence‐based approach using a tool from Coventry University and ACAS can help in creating an age‐friendly culture. Design/methodology/approach – Coventry University and ACAS have developed an age audit tool (AAT) that enables organizations to examine various areas of the business. The results of the AAT allow organizations to develop targeted action orientated strategies that are pertinent to their situation. Findings – Pilot results suggest that the AAT is relevant to different types and size of organization. However, like any change management approach, moving towards an age friendly policy will require careful planning, top level buy‐in and ownership. It will also need to be evidence based and aligned to other HR policies, procedures and government legislation. Originality/value – As more organizations use the AAT we will be able to build a picture of the issues facing organizations and provide focused workshops, conferences and consultancy. The anonymous data gathered will also allow companies to benchmark against similar organizations in their sector.
Original languageEnglish
Pages (from-to)138-144
Number of pages7
JournalStrategic HR Review
Issue number3
Publication statusPublished - 2013


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