An examination of determinants of likelihood of consideration of counterfeit luxury branded products

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Advances in Doctoral Research in Management
Publisher	World Scientific
Pages	77-102
Volume	2
ISBN (Print)	9789812778659
DOIs	https://doi.org/10.1142/9789812778666_0005
Publication status	Published - 1 Mar 2008

Name	Advances in Doctoral Research in Management
Publisher	10.1142/ADRM
Volume	2
ISSN (Print)	1793-3129

Keywords

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title = "An examination of determinants of likelihood of consideration of counterfeit luxury branded products",

keywords = "counterfeit, consideration set, perceived risk, brand personality",

author = "Xuemei Bian",

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KW - consideration set

KW - perceived risk

KW - brand personality

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M3 - Chapter

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BT - Advances in Doctoral Research in Management

PB - World Scientific

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