An extended model of value-attitude-behavior to explain Chinese consumers green purchase behavior

Millissa Cheung*, Wai Ming To

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

60 Citations (Scopus)

Fingerprint

Dive into the research topics of 'An extended model of value-attitude-behavior to explain Chinese consumers green purchase behavior'. Together they form a unique fingerprint.

Business & Economics