An investigation of the effect of product and individual based motivations on consumers’ willingness to adopt a vegan diet and vegan lifestyle

Mahsa Ghaffari, Padmali Rodrigo, Yuksel Ekinci, Giovanni Pino

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 4 Jul 2019
Externally publishedYes
Event52nd Academy of Marketing Conference: When you tire of marketing you tire of life - Regent’s University London, London, United Kingdom
Duration: 2 Jul 20194 Jul 2019


Conference52nd Academy of Marketing Conference
Abbreviated titleAM2019
Country/TerritoryUnited Kingdom
Internet address

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