An investigation of the effect of product and individual based motivations on consumers’ willingness to adopt a vegan diet and vegan lifestyle

Mahsa Ghaffari, Padmali Rodrigo, Yuksel Ekinci, Giovanni Pino

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 4 Jul 2019
Externally publishedYes
Event52nd Academy of Marketing Conference: When you tire of marketing you tire of life - Regent’s University London, London, United Kingdom
Duration: 2 Jul 20194 Jul 2019
https://www.academyofmarketing.org/conference/conference-2019/

Conference

Conference52nd Academy of Marketing Conference
Abbreviated titleAM2019
CountryUnited Kingdom
CityLondon
Period2/07/194/07/19
Internet address

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