An investigation of the effect of product and individual based motivations on consumers’ willingness to adopt a vegan diet and vegan lifestyle

Mahsa Ghaffari; Padmali Rodrigo; Yuksel Ekinci; Giovanni Pino

An investigation of the effect of product and individual based motivations on consumers’ willingness to adopt a vegan diet and vegan lifestyle

Mahsa Ghaffari, Padmali Rodrigo, Yuksel Ekinci, Giovanni Pino

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 4 Jul 2019
Externally published	Yes
Event	52nd Academy of Marketing Conference: When you tire of marketing you tire of life - Regent’s University London, London, United Kingdom Duration: 2 Jul 2019 → 4 Jul 2019 https://www.academyofmarketing.org/conference/conference-2019/

Conference

Conference	52nd Academy of Marketing Conference
Abbreviated title	AM2019
Country/Territory	United Kingdom
City	London
Period	2/07/19 → 4/07/19
Internet address	https://www.academyofmarketing.org/conference/conference-2019/

Cite this

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title = "An investigation of the effect of product and individual based motivations on consumers{\textquoteright} willingness to adopt a vegan diet and vegan lifestyle",

author = "Mahsa Ghaffari and Padmali Rodrigo and Yuksel Ekinci and Giovanni Pino",

year = "2019",

month = jul,

day = "4",

language = "English",

note = "52nd Academy of Marketing Conference : When you tire of marketing you tire of life, AM2019 ; Conference date: 02-07-2019 Through 04-07-2019",

url = "https://www.academyofmarketing.org/conference/conference-2019/",

}

TY - CONF

T1 - An investigation of the effect of product and individual based motivations on consumers’ willingness to adopt a vegan diet and vegan lifestyle

AU - Ghaffari, Mahsa

AU - Rodrigo, Padmali

AU - Ekinci, Yuksel

AU - Pino, Giovanni

PY - 2019/7/4

Y1 - 2019/7/4

UR - https://issuu.com/regentscollege/docs/academy_of_marketing_conference_pro

M3 - Paper

T2 - 52nd Academy of Marketing Conference

Y2 - 2 July 2019 through 4 July 2019

ER -

An investigation of the effect of product and individual based motivations on consumers’ willingness to adopt a vegan diet and vegan lifestyle

Conference

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Cite this