Antecedents of behavioral intention of virtual community participation: An empirical study

Honglei Li, Vincent Lai

Research output: Contribution to conferencePaperpeer-review

3 Citations (Scopus)

Abstract

Virtual communities (VCs) have emerged as a new form of business model in the electronic business field. Understanding the motivations behind members’ participation is essential for VC organizers. VC participation behavioral intention is a major factor to shape VC participation behavior and it is very important to investigate factors influencing VC behavioral intention. Using the Triandis model of interpersonal behavior, this paper investigated antecedents of behavioral intention to participate in VCs. The results showed that affect, social factors, and perceived consequences are effective in explaining the behavioral intention to participate in VCs. The result also raised the issue of different types of communities’ interaction effects on different strength of relationships.
Original languageEnglish
Pages326
Number of pages10
Publication statusPublished - 1 Jan 2008
Externally publishedYes
EventAmerican Conference on Information Systems - Sheraton Centre Toronto, Toronto, Canada
Duration: 14 Aug 200817 Aug 2008
https://aisel.aisnet.org/amcis2008/

Conference

ConferenceAmerican Conference on Information Systems
CountryCanada
CityToronto
Period14/08/0817/08/08
Internet address

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