Abstract
Virtual communities (VCs) have emerged as a new form of business model in the electronic business field. Understanding the motivations behind members’ participation is essential for VC organizers. VC participation behavioral intention is a major factor to shape VC participation behavior and it is very important to investigate factors influencing VC behavioral intention. Using the Triandis model of interpersonal behavior, this paper investigated antecedents of behavioral intention to participate in VCs. The results showed that affect, social factors, and perceived consequences are effective in explaining the behavioral intention to participate in VCs. The result also raised the issue of different types of communities’ interaction effects on different strength of relationships.
| Original language | English |
|---|---|
| Pages | 326 |
| Number of pages | 10 |
| Publication status | Published - 1 Jan 2008 |
| Externally published | Yes |
| Event | American Conference on Information Systems - Sheraton Centre Toronto, Toronto, Canada Duration: 14 Aug 2008 → 17 Aug 2008 https://aisel.aisnet.org/amcis2008/ |
Conference
| Conference | American Conference on Information Systems |
|---|---|
| Country/Territory | Canada |
| City | Toronto |
| Period | 14/08/08 → 17/08/08 |
| Internet address |
Keywords
- Virtual communities
- behavioral intention
- Triandis model
- affect
- social factors
- perceived consequences
