The popularity of social commerce websites (SCW) is constantly growing among consumers, who are increasingly adopting them before buying tourism services. Understanding the factors that influence traveller’s decisions to purchase from SCWs is of critical significance for evaluating their impact in the travel industry. This study draws upon the Delone and McLean’s (1992) Information System Success Model (ISSM) to investigate the factors that affect purchase intention. Predictions were tested with data from 119 users of Tripadvisor using structural equation modelling. Findings reveal that information quality affects both system quality and satisfaction. System quality also influences satisfaction, which ultimately influence purchase intention from a SCW.
|Title of host publication||Information and Communication Technologies in Tourism 2017|
|Editors||Roland Schegg, Brigitte Stangl|
|Publication status||E-pub ahead of print - 5 Jan 2017|