Abstract
Virtual communities have emerged as a new form of business model in the electronic business field. Understanding the motivations behind members’ participation is essential for virtual community organizers. Using the Triandis model of interpersonal behavior, this paper investigated reasons why members participate in virtual community activities. The results showed that the interpersonal behavior perspective is effective in explaining virtual community members’ participation. Habit was identified as having a strong effect on members’ participation.
Original language | English |
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Title of host publication | Proceedings of 12th American Conference on Information Systems |
Pages | 4480-4489 |
Number of pages | 10 |
Publication status | Published - 31 Dec 2006 |
Externally published | Yes |
Event | AMCIS 2006: 12th American Conference on Information Systems - Acapulco, Mexico Duration: 4 Aug 2006 → 6 Aug 2006 https://aisel.aisnet.org/amcis2006/ |
Conference
Conference | AMCIS 2006: 12th American Conference on Information Systems |
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Abbreviated title | AMCIS 2006 |
Country/Territory | Mexico |
City | Acapulco |
Period | 4/08/06 → 6/08/06 |
Internet address |
Keywords
- virtual communities
- Triandis model
- members' participation
- habit
- interpersonal behavior