Antecedents of virtual community members' participation: the Triandis interpersonal behavior perspective

Honglei Li, Vincent Lai

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Virtual communities have emerged as a new form of business model in the electronic business field. Understanding the motivations behind members’ participation is essential for virtual community organizers. Using the Triandis model of interpersonal behavior, this paper investigated reasons why members participate in virtual community activities. The results showed that the interpersonal behavior perspective is effective in explaining virtual community members’ participation. Habit was identified as having a strong effect on members’ participation.
Original languageEnglish
Title of host publicationProceedings of 12th American Conference on Information Systems
Pages4480-4489
Number of pages10
Publication statusPublished - 31 Dec 2006
Externally publishedYes
EventAMCIS 2006: 12th American Conference on Information Systems - Acapulco, Mexico
Duration: 4 Aug 20066 Aug 2006
https://aisel.aisnet.org/amcis2006/

Conference

ConferenceAMCIS 2006: 12th American Conference on Information Systems
Abbreviated titleAMCIS 2006
CountryMexico
CityAcapulco
Period4/08/066/08/06
Internet address

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