@article{a73784754a3c44bda01e512fc3cb74db,
title = "Are {\textquoteleft}red wall{\textquoteright} constituencies really opposed to progressive policy? Examining the impact of materialist narratives for Universal Basic Income",
abstract = "Universal Basic Income (UBI) is often presented as desirable in theory, but unsaleable electorally. Policymakers fear intuitive, {\textquoteleft}values{\textquoteright}-based opposition from socially conservative voters, whom the policy would benefit materially, but who might regard it as {\textquoteleft}giving others something for nothing{\textquoteright}. We provide evidence from {\textquoteleft}red wall{\textquoteright} constituencies in Wales and the Midlands and North of England that indicates this presumption of voters is wrong. In Study 1, we find high levels of support for the policy, with different narrative framings more effective for different groups based on their material interests. In Study 2, we used a novel {\textquoteleft}adversarial collaboration{\textquoteright} method to show that simple narratives can strongly increase support for UBI even among respondents who initially see themselves as fundamentally opposed. The generated narratives stressed positive, material consequences of introducing UBI, rather than conformity with abstract values. This indicates that policymakers should exercise caution over {\textquoteleft}values{\textquoteright}-based explanations for preferences.",
keywords = "Public policy, Universal Basic Income, public health, socio-economic status, adversarial collaboration, materialism, Adversarial collaboration, Socio-economic status, Public health, Materialism",
author = "Matthew Johnson and Elliott Johnson and Daniel Nettle",
note = "Funding information: This work was supported by the Wellcome Trust under Grant 223553/Z/21/Z. For the purpose of open access, the author has applied a CC BY public copyright licence to any Author Accepted Manuscript version arising from this submission.",
year = "2023",
month = mar,
day = "1",
doi = "10.1057/s41293-022-00220-z",
language = "English",
volume = "18",
pages = "104–127",
journal = "British Politics",
issn = "1746-918X",
publisher = "Palgrave Macmillan",
number = "1",
}