Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands

Franz-Rudolf Esch, Christian Brunner

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 25 Jun 2010
Event	The 9th International Conference on Research in Advertising (ICORIA) - Madrid, Spain Duration: 25 Jun 2010 → …

Conference	The 9th International Conference on Research in Advertising (ICORIA)
Period	25/06/10 → …

Access to Document

@conference{59d89caebff9487ba69cc895830502e7,

title = "Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands",

author = "Franz-Rudolf Esch and Christian Brunner",

year = "2010",

month = jun,

day = "25",

language = "English",

note = "The 9th International Conference on Research in Advertising (ICORIA) ; Conference date: 25-06-2010",

}