Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands

Franz-Rudolf Esch, Christian Brunner

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 18 Jun 2010
Event	The 32nd INFORMS Marketing Science Conference - Cologne, Germany Duration: 18 Jun 2010 → …

Conference	The 32nd INFORMS Marketing Science Conference
Period	18/06/10 → …

Access to Document

@conference{a0e2ea1292f24584b5438d8d73e469f1,

title = "Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands",

author = "Franz-Rudolf Esch and Christian Brunner",

year = "2010",

month = jun,

day = "18",

language = "English",

note = "The 32nd INFORMS Marketing Science Conference ; Conference date: 18-06-2010",

}