Abstract
The sustainable development goals (SDGs) are necessary and recognised to bring benefits, such as sustainability, which could contribute to economic growth, reduce poverty, and reduce inequalities. The implementation of SDGs is generally accepted as coherent and reasonable to many in society. However, the adoption of SDGs by society is hindered by economic situations and societal behaviour towards the implementation of SDGs. The aim of this chapter is to understand how economic circumstances and societal behaviour influence the implementation and sustainability of SDGs. However, a supplementary hypothesis is that artificial intelligence (AI) can be ethical and be a driver to change societal behaviour to build trust and ethical behaviour in making SDGs an accepted part of society and business. Changing the fashion industry context and, thus, behaviour requires embracing innovation and sustainability and moving from a fast fashion industry to a slow fashion industry. SDGs identified in this chapter have a disproportional impact on developing countries; to level them up economically by leveraging AI requires the fruits of AI technology to be shared and the West and other developed countries to aid the implementation of SDGs. Developing countries can achieve SDGs when developed countries implement a social contract for AI with developing countries.
| Original language | English |
|---|---|
| Title of host publication | Sustainable Digital Marketing for Fashion and Luxury Brands |
| Subtitle of host publication | Theory and Practice |
| Editors | Wilson Ozuem, Silvia Ranfagni, Cindy Millman |
| Place of Publication | Cham, Switzerland |
| Publisher | Palgrave Macmillan |
| Chapter | 24 |
| Pages | 581-605 |
| Number of pages | 25 |
| ISBN (Electronic) | 9783031824678 |
| ISBN (Print) | 9783031824661, 9783031824692 |
| DOIs | |
| Publication status | Published - 1 Jun 2025 |
| Externally published | Yes |
Keywords
- AI
- Circular economy
- Economic growth
- Fashion industry
- Fast fashion
- Inequality
- Poverty
- Slow fashion
- Sustainable development goals