TY - JOUR
T1 - Attention, videogames and the retentional economies of affective amplification
AU - Ash, James
PY - 2012
Y1 - 2012
N2 - This article examines the industrial art of videogame design and production as an exemplar of what could be termed affective design. In doing so, the article theorizes the relationship between affect and attention as part of what Bernard Stiegler calls a ‘retentional economy’ of human and technical memory. Through the examination of a range of different videogames, the article argues that videogame designers utilize techniques of what I term ‘affective amplification’ that seek to modulate affect, which is central to the commercial success of these games. The article considers how the concepts of amplification, modulation and bandwidth, developed through this example, inform and expand understandings of this retentional economy by analysing the ways in which affective design attempts to transmit and translate the potential for affect through a range of technical systems and environments.
AB - This article examines the industrial art of videogame design and production as an exemplar of what could be termed affective design. In doing so, the article theorizes the relationship between affect and attention as part of what Bernard Stiegler calls a ‘retentional economy’ of human and technical memory. Through the examination of a range of different videogames, the article argues that videogame designers utilize techniques of what I term ‘affective amplification’ that seek to modulate affect, which is central to the commercial success of these games. The article considers how the concepts of amplification, modulation and bandwidth, developed through this example, inform and expand understandings of this retentional economy by analysing the ways in which affective design attempts to transmit and translate the potential for affect through a range of technical systems and environments.
KW - affect
KW - affective amplification
KW - attention
KW - technology
KW - videogames
U2 - 10.1177/0263276412438595
DO - 10.1177/0263276412438595
M3 - Article
VL - 29
SP - 3
EP - 26
JO - Theory, Culture and Society
JF - Theory, Culture and Society
SN - 0263-2764
IS - 6
ER -