Authenticity Perceptions in the Chinese Marketplace

Martin J. Liu, Natalia Yannopoulou, Xuemei Bian, Richard Elliott

    Research output: Contribution to journalArticlepeer-review

    20 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)27-33
    JournalJournal of Business Research
    Volume68
    Issue number1
    Early online date11 Jun 2014
    DOIs
    Publication statusPublished - 1 Jan 2015

    Cite this