B2B Brands & Emotional Decision-making: a dual (buyer-seller) perspective from a German speciality chemicals manufacturer

Sebastian Schaub, Vignesh Yoganathan, David Hart

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Dec 2015
EventAustralia and New Zealand Marketing Academy Conference 2015 - Sydney, Australia
Duration: 1 Dec 2015 → …
http://www.anzmac.org/conference

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference 2015
Period1/12/15 → …
Internet address

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