B2B Brands & Emotional Decision-making: a dual (buyer-seller) perspective from a German speciality chemicals manufacturer

Sebastian Schaub, Vignesh Yoganathan, David Hart

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Dec 2015
    EventAustralia and New Zealand Marketing Academy Conference 2015 - Sydney, Australia
    Duration: 1 Dec 2015 → …
    http://www.anzmac.org/conference

    Conference

    ConferenceAustralia and New Zealand Marketing Academy Conference 2015
    Period1/12/15 → …
    Internet address

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