B2B Brands & Emotional Decision-making: a dual (buyer-seller) perspective from a German speciality chemicals manufacturer

Sebastian Schaub, Vignesh Yoganathan, David Hart

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Dec 2015
Event	Australia and New Zealand Marketing Academy Conference 2015 - Sydney, Australia Duration: 1 Dec 2015 → … http://www.anzmac.org/conference

Conference	Australia and New Zealand Marketing Academy Conference 2015
Period	1/12/15 → …
Internet address	http://www.anzmac.org/conference

Cite this

@conference{273ec91fbd1144a2a5696543ef4dd98e,

title = "B2B Brands \& Emotional Decision-making: a dual (buyer-seller) perspective from a German speciality chemicals manufacturer",

author = "Sebastian Schaub and Vignesh Yoganathan and David Hart",

year = "2015",

month = dec,

language = "English",

note = "Australia and New Zealand Marketing Academy Conference 2015 ; Conference date: 01-12-2015",

url = "http://www.anzmac.org/conference",

}