B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship

Mark Ojeme, Andrew Robson, Nigel Coates

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Sept 2014
Event	22nd International Colloquium on Relationship Marketing - Newcastle upon Tyne Duration: 1 Sept 2014 → … http://conferences.ncl.ac.uk/icrm2014/

Conference	22nd International Colloquium on Relationship Marketing
Period	1/09/14 → …
Internet address	http://conferences.ncl.ac.uk/icrm2014/

Cite this

@conference{4b19969709d84c5e9290e43c909aad92,

title = "B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship",

author = "Mark Ojeme and Andrew Robson and Nigel Coates",

year = "2014",

month = sep,

language = "English",

note = "22nd International Colloquium on Relationship Marketing ; Conference date: 01-09-2014",

url = "http://conferences.ncl.ac.uk/icrm2014/",

}