Barriers Facing Design and Creativity in Middle East SMEs

Rafiq Elmansy

    Research output: Contribution to journalArticle

    Abstract

    Education, knowledge and experience, helpful banking systems, and above all, an understanding of design's role in business strategy and competitive advantage—all these will play a role in making life better for designers and design‐aware SMEs and, in turn, the economies of the countries of the Middle East.

    Can design help small and medium‐sized businesses weather the economic and political upheavals in the Middle East? But first—can the design industry there be helped?
    Original languageEnglish
    Pages (from-to)16-22
    JournalDesign Management Review
    Volume4
    Issue number26
    Early online date25 Nov 2015
    DOIs
    Publication statusPublished - Dec 2015

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