Beating the 'Catch 22' - how students helped themselves by helping the development of marketing communications for a small North East-based firm

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 1996
EventProceedings of the Marketing Education Group Conference - University of Strathclyde
Duration: 1 Jul 1996 → …

Conference

ConferenceProceedings of the Marketing Education Group Conference
Period1/07/96 → …

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