Bleisure: motivations and typologies

Research output: Contribution to journalArticle


  • Jessica Lichy
  • Fraser McLeay


Original languageEnglish
Pages (from-to)517-530
JournalJournal of Travel & Tourism Marketing
Issue number4
Early online date22 Aug 2017
Publication statusPublished - 4 May 2018
Publication type

Research output: Contribution to journalArticle


The theme of motivation in travel and tourism research has been largely dominated by a leisure focus and has consequently failed to reflect the changing landscape of business travel. This paper focuses on exploring the motivations of different types of “bleisure travelers”: individuals who combine leisure with professional business obligations when abroad. We employ a multi-disciplinary mixed-methods approach, using photo-elicitation to identify and describe five types of bleisure. As existing theories of tourist motivations have mainly been developed in a leisure context, they fail to fully capture the nuanced scope and subtle context of business and leisure motives. We therefore draw upon experiential learning, boundary-less career theory, expectancy theory, and social capital theory in order to put forward contemporary insights on the nexus between business and leisure tourism.

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