Blue in a green world

Research output: Contribution to journalArticlepeer-review

Abstract

This article examines how the choice of colour on 2009 Frankfurt Motor Show ‘Renault ZE concept vehicles’ helps to represent and promote the ‘environmentally-friendly’ credentials and the aspirations of the Renault brand.
Original languageEnglish
Journalcarbodydesign.com
Publication statusPublished - 28 Dec 2009

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