Abstract
This article examines how the choice of colour on 2009 Frankfurt Motor Show ‘Renault ZE concept vehicles’ helps to represent and promote the ‘environmentally-friendly’ credentials and the aspirations of the Renault brand.
| Original language | English |
|---|---|
| Journal | carbodydesign.com |
| Publication status | Published - 28 Dec 2009 |
Keywords
- Renault
- blue
- branding. sustainability
- colour