Blue in a green world

Aysar Ghassan

Blue in a green world

Northumbria University

Research output: Contribution to journal › Article › peer-review

Abstract

This article examines how the choice of colour on 2009 Frankfurt Motor Show ‘Renault ZE concept vehicles’ helps to represent and promote the ‘environmentally-friendly’ credentials and the aspirations of the Renault brand.

Original language	English
Journal	carbodydesign.com
Publication status	Published - 28 Dec 2009

Keywords

Renault
blue
branding. sustainability
colour

Access to Document

http://www.carbodydesign.com/archive/2009/12/blue-in-a-green-world/

Cite this

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title = "Blue in a green world",

abstract = "This article examines how the choice of colour on 2009 Frankfurt Motor Show {\textquoteleft}Renault ZE concept vehicles{\textquoteright} helps to represent and promote the {\textquoteleft}environmentally-friendly{\textquoteright} credentials and the aspirations of the Renault brand.",

keywords = "Renault, blue, branding. sustainability, colour",

author = "Aysar Ghassan",

year = "2009",

month = dec,

day = "28",

language = "English",

journal = "carbodydesign.com",

publisher = "Line22",

}

TY - JOUR

T1 - Blue in a green world

AU - Ghassan, Aysar

PY - 2009/12/28

Y1 - 2009/12/28

N2 - This article examines how the choice of colour on 2009 Frankfurt Motor Show ‘Renault ZE concept vehicles’ helps to represent and promote the ‘environmentally-friendly’ credentials and the aspirations of the Renault brand.

AB - This article examines how the choice of colour on 2009 Frankfurt Motor Show ‘Renault ZE concept vehicles’ helps to represent and promote the ‘environmentally-friendly’ credentials and the aspirations of the Renault brand.

KW - Renault

KW - blue

KW - branding. sustainability

KW - colour

M3 - Article

JO - carbodydesign.com

JF - carbodydesign.com

ER -

Blue in a green world

Abstract

Keywords

Access to Document

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Cite this