Bob Elton or Ben Monkhouse? The alternative that really isn't - who or what will be the Denis Leary of marketing to illuminate those parts that others would like to?

Paul Copley

Bob Elton or Ben Monkhouse? The alternative that really isn't - who or what will be the Denis Leary of marketing to illuminate those parts that others would like to?

Paul Copley

Business and Management

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Sep 1997
Event	Proceedings of the Marketing Illuminations Spectacular Conference - University of Ulster Duration: 1 Sep 1997 → …

Conference

Conference	Proceedings of the Marketing Illuminations Spectacular Conference
Period	1/09/97 → …

Cite this

@conference{6e069e48db2740fb8014b8daa1fb632b,

title = "Bob Elton or Ben Monkhouse? The alternative that really isn't - who or what will be the Denis Leary of marketing to illuminate those parts that others would like to?",

author = "Paul Copley",

year = "1997",

month = sep,

language = "English",

note = "Proceedings of the Marketing Illuminations Spectacular Conference ; Conference date: 01-09-1997",

}