Bob Elton or Ben Monkhouse? The alternative that really isn't - who or what will be the Denis Leary of marketing to illuminate those parts that others would like to?

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Sep 1997
EventProceedings of the Marketing Illuminations Spectacular Conference - University of Ulster
Duration: 1 Sep 1997 → …

Conference

ConferenceProceedings of the Marketing Illuminations Spectacular Conference
Period1/09/97 → …

Cite this