Bob Elton or Ben Monkhouse? The alternative that really isn't - who or what will be the Denis Leary of marketing to illuminate those parts that others would like to?

Paul Copley

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Sept 1997
EventProceedings of the Marketing Illuminations Spectacular Conference - University of Ulster
Duration: 1 Sept 1997 → …

Conference

ConferenceProceedings of the Marketing Illuminations Spectacular Conference
Period1/09/97 → …

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