Abstract
This paper advances our understanding of how organisations engage in the process of Bourdieusian capital conversion during crises of socio-political legitimacy. We do so by analysing the arts sponsorship strategies of Barclays between 1972 and 1987. During this period, Barclays faced numerous challenges to its organisational legitimacy as a result of its continued dealings in apartheid South Africa and its ability to generate extraordinary profits despite general economic malaise in Britain. As a response, Barclays increased its sponsorship of the arts, exchanging its substantial economic capital for the symbolic capital associated with high-status arts institutions. We identify the forces that facilitated and inhibited these capital exchanges and how they affected Barclays’ sponsorship strategies. This paper will be of interest to Bourdieusian scholars interested in capital exchange, to business historians interested in banking in Britain during the 1970s and 1980s, and researchers interested in the evolution of corporate sponsorship and philanthropy.
Original language | English |
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Pages (from-to) | 1552-1579 |
Number of pages | 28 |
Journal | Business History |
Volume | 66 |
Issue number | 6 |
Early online date | 18 Dec 2022 |
DOIs | |
Publication status | Published - 17 Aug 2024 |
Keywords
- Royal Shakespeare Company
- South Africa
- historical organization studies
- corporate sponsorship
- socio-political legitimacy
- arts sponsorship
- Bourdieu
- Barclays bank