'Brand Spirit' - consumer perceptions of the commercial/charity alliance

Paul Copley

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2000
Event	Proceedings of the Academy of Marketing Conference - University of Derby Duration: 1 Jul 2000 → … http://www.academyofmarketing.org/

Conference	Proceedings of the Academy of Marketing Conference
Period	1/07/00 → …
Internet address	http://www.academyofmarketing.org/

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