'Brand Spirit' - consumer perceptions of the commercial/charity alliance

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 2000
EventProceedings of the Academy of Marketing Conference - University of Derby
Duration: 1 Jul 2000 → …
http://www.academyofmarketing.org/

Conference

ConferenceProceedings of the Academy of Marketing Conference
Period1/07/00 → …
Internet address

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