TY - JOUR
T1 - Breaking-out? A reconceptualisation of the business development process through diversification
T2 - the case of Polish new migrant entrepreneurs in Glasgow
AU - Lassalle, Paul
AU - Scott, Jonathan
PY - 2018/11/18
Y1 - 2018/11/18
N2 - This paper examines the business development process of 20 Polish new migrant entrepreneurs in Glasgow, Scotland. Based on a qualitative analysis of their business development activities – including how they broadened their market and product or services offerings – it unveils the incremental nature of this process as a route to break out from the saturated, hypercompetitive ethnic niche market. We, therefore, contribute to debates on breakout strategies to new markets and networks, and on barriers to new migrant entrepreneurs’ growth by reconceptualising new migrant entrepreneurs’ business development process. To achieve this aim, we propose a novel diversification process theoretical framework to analyse their business development process and specific activities.
AB - This paper examines the business development process of 20 Polish new migrant entrepreneurs in Glasgow, Scotland. Based on a qualitative analysis of their business development activities – including how they broadened their market and product or services offerings – it unveils the incremental nature of this process as a route to break out from the saturated, hypercompetitive ethnic niche market. We, therefore, contribute to debates on breakout strategies to new markets and networks, and on barriers to new migrant entrepreneurs’ growth by reconceptualising new migrant entrepreneurs’ business development process. To achieve this aim, we propose a novel diversification process theoretical framework to analyse their business development process and specific activities.
KW - New migrant entrepreneurs
KW - ethnic market
KW - breakout strategies
KW - diversification process
KW - polish migrants in the UK
U2 - 10.1080/1369183X.2017.1391077
DO - 10.1080/1369183X.2017.1391077
M3 - Article
VL - 44
SP - 2524
EP - 2543
JO - Journal of Ethnic and Migration Studies
JF - Journal of Ethnic and Migration Studies
SN - 1369-183X
IS - 15
ER -