Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context

David M Brown, Anders Wappling, Helen Woodruffe-Burton

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 23 May 2017
Event	European Marketing Academy 46th Annual Conference - University of Groningen, Groningen, Netherlands Duration: 23 May 2017 → 26 May 2017 https://www.rug.nl/emac2017/?lang=en

Conference	European Marketing Academy 46th Annual Conference
Abbreviated title	46th EMAC
Country/Territory	Netherlands
City	Groningen
Period	23/05/17 → 26/05/17
Internet address	https://www.rug.nl/emac2017/?lang=en

Keywords

Reconceptualising Internal Marketing: A Multistakeholder Perspective
Brown, D. M., 13 Nov 2017, (Accepted/In press) 395 p.
Research output: Thesis › Doctoral Thesis

Open Access
File
Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation
Brown, D., Wappling, A. & Woodruffe-Burton, H., 5 Jul 2016.
Research output: Contribution to conference › Paper › peer-review
Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"?
Brown, D., Wappling, A. & Woodruffe-Burton, H., 8 Sept 2016.
Research output: Contribution to conference › Paper › peer-review

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