Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context

David M Brown, Anders Wappling, Helen Woodruffe-Burton

Research output: Contribution to conference › Paper › peer-review

3 Paper
1 Conference contribution
1 Doctoral Thesis

1 results

Filter

2014
Do transactions speak louder than words? The role of workplace interpersonal transactions in relationship marketing effectiveness
Brown, D. M., Woodruffe-Burton, H. & Dey, B., 1 Jul 2014, Academy of Marketing: Marketing Dimensions: People, places and spaces. 0290
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review